"INNES STRONG" is not a person,  it's an energy, a mental and spiritual estate, a name that is both: feminine and masculine, delicate and strong,  it reminds me that everything I have ever achieved comes from the inner strength of my soul, my energy.

"INNES STRONG" is a reminder to all women that we are powerful and strong and feminine and fragile all at the same time and that is what makes us capable of achieving the unimaginable. 

At "INNES STRONG" our logo is a flower, like the English rose, the daffodil or the lotus flower... It blossoms only after rooting into difficult soil, the mud or the cold winter. In a way, "INNES STRONG" is the energy that blossoms after the hard times, the tears that turn into diamonds once we have sorted the difficulties. 

My vision is rooted in the belief that the mind follows the energy, that the outer physical world follows the inner spiritual world. In one sentence "Dress yourself up, and your mind will feel better" Our mission is to help our customers to enter into that field of powerful energy, where they are unstoppable, where they shine and share their light. 

As everything in life starts somewhere, we believe that a great day to tune into your own personal best energy is today, and the best way to do it, is by dressing to succeed today. 

I had moments in my life where I had to face tough challenges, and those days were lit up by the voice of my grandmother who always said to me "When you are at your lowest you must do your best to look smart, tidy and even beautiful, if you do your best for your outer appearance your mind will follow that energy" and it is very true, the mind follows the instruction". 

At "INNES STRONG" we aim to empower our customers. We take our customers very seriously and we serve them with an honest heart, not to sell them a piece but enhance their own beauty. Its like framing a piece of art, you need to understand the composition to know what frame will be best suited. 

We read our customers energy, we see them with care and respect  in order to understand which pieces  will boost their self-confidence and enhance their own beauty.   Our skill is to find the perfect pieces that will make them shine in a more special way, but their own way, not our way. 

If you come to see us in our flagship store in Mayfair,  please try to book an appointment so that we can serve you the best possible way. 

With much love, 

Julia Inés Calzada

CEO and Director

+44(0)7983 698531